Sponsorship

Drive Revenue

Capitalize on racing fan brand loyalty

Promotions: in-store, on-site/at-track, Web

Trackside sales opportunities

Merchandising

Licensing

Enhance Public Image

• Experiential marketing events
• Media relations
• Personal appearances
• Race car appearances
• Media coverage—all events are covered internationally
• Brand identity: race car, driver uniform, transporter, crew uniforms

Accelerate Business Partner Relations

• Drive retail/dealer traffic
• Dealer/business partner incentives
• VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours,
• VIP parking, souvenir/hero cards, Dale Coyne Racing and garage tours
• Cooperative
• Cross promotions

Facilitate Employee Relations

• Drive retail/dealer traffic
• Dealer/business partner incentives
• VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours,
• VIP parking, souvenir/hero cards, Dale Coyne Racing and garage tours
• Cooperative
• Cross promotions
• Facilitate Employee Relations

All programs are customized to your business objectives.