Coyne Building

Sponsorship Benefits

Drive Revenue

  • Capitalize on racing fan brand loyalty
  • Promotions: in-store, on-site/at-track, Web
  • Trackside sales opportunities
  • Merchandising
  • Licensing

Enhance Public Image

  • Experiential marketing events
  • Media relations
  • Personal appearances
  • Race car appearances
  • Media coverage—all events are covered internationally
  • Brand identity: race car, driver uniform, transporter, crew uniforms

Accelerate Business Partner Relations

  • Drive retail/dealer traffic
  • Dealer/business partner incentives
  • VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir/hero cards, Dale Coyne Racing and garage tours
  • Cooperative
  • Cross promotions

Facilitate Employee Relations

  • Incentives tailored to motivate/reward employees for achieving organizational goals
  • Sales incentive programs
  • Hiring/retention programs
  • Employee appreciation days at corporate headquarters

All programs are customized to your business objectives.

For sales, marketing, and sponsorship inquiries, contact...

Chris Gallas
Dale Coyne Racing
dcrsupport@aol.com
815-886-3400